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Turn Tellers Into Sellers

"Facts tell. Stories sell." That phrase gets thrown around a lot within sales organizations. It's one thing to understand that stories sell. Knowing how to make them sell, though, is entirely different. 


There is a lot of misunderstanding when it comes to using stories in a sales situation. Storytelling for Sales is an intensive one- or two-day training program that provides sales professionals with the answers to why, when, and how to use storytelling effectively.


Storytelling for Sales helps sales teams become more engaging, inspiring and persuasive communicators.

It is tailored to specific sales problems your organization faces. By the time the program is complete, you and your sales team will be proficient at engaging new prospects and winning their confidence.



Download The Storytelling For Sales

Program Guide






Who should attend

This workshop is beneficial for anyone who influences, engages or motivates others. Past participants include senior leaders, project managers, salespeople, consultants, and trainers.


What to expect

Your sales organization will evolve into one that has purpose, drive, and can collaborate effectively. Participants will:   


  • Learn to express themselves clearly and confidently

  • Develop techniques to create engaging and persuasive presentations

  • Understand how to gain more cooperation and loyalty from clients and colleagues

  • Become better at listening, understanding and reacting to different ideas


Post-Workshop Training 

Exclusive Deliberate practice program

This program is designed to help participants build on their skills once the workshops are completed. Exercises are emailed weekly for six months.


Video role-play module

This optional program provides the opportunity for one of our story professionals to provide feedback to videotaped sales presentations. Ask for details.


Train-the-trainer workshop

Training for sales managers to continue the training beyond the workshop. 



About Story-Lab
At Story-Lab, we help leaders, sales people and change agents give facts and data the heart beat they need in order to influence, inspire and motivate audiences.
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Contact Us
1300 Central, 
Evanston, IL 60201