About Jim Signorelli
Jim Signorelli is a narrative strategist who specializes in the application of story and story principles to persuasion.
Jim is the founder and CEO of Story-Lab based in Chicago and an adjunct marketing communications professor at Northwestern University's Medill School of Journalism. His award-winning book,
StoryBranding: Creating Stand-Out Brands Through The Power of Story has been described as the seminal work on story structure and its application to branding. In addition, Signorelli's articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the United States, Canada, Europe, and Asia. Prior to Story-Lab, Jim held management positions at major advertising agencies in New York, Chicago, and Los Angeles