About Jim Signorelli
Jim Signorelli is the founder and CEO of Story-Lab based in Chicago. Jim is an award-winning author of StoryBranding: Creating Stand-Out Brands Through The Power of Story and one of the world's foremost experts on oral business storytelling. Signorelli's articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the United States, Canada, Europe, and Asia. Prior to Story-Lab, Jim held management positions at major advertising agencies in New York, Chicago, and Los Angeles.