Storytelling Workshops For Sales
Storytelling for Sales and Persuasion is an intensive training program that will give your sales staff a relationship-building competitive edge. Unlike many sales workshops, this will be a workshop built around your specific product or service. This means that your sales staff will gain practice using persuasive storytelling strategies relevant to problems and opportunities they face.
Not that long ago, selling mostly involved presenting
competitive product features and unique functions in their best light.
Then things got tougher and more complex. When the Internet arrived, buyers were presented with opportunities to access information about features and benefits without consulting with a salesperson.
Today, salespeople need a new approach to engage, and motivate buyers.
When we asked sales managers what now sets their star performers apart from the rest, they consistently told us that their best salespeople are storytellers. These salespeople not only know how to use stories to emotionally engage their buyers, they also know how to elicit stories that help them gain important buyer insights.
During our workshops, your sales teams will gain the tools they need to become skilled storytellers and story listeners.
Every attendee will be provided with a 150-page workbook to help them review and practice storytelling strategies following the workshop. Additionally, they will be provided with a Story Planner to help them spot and record stories they can use in live situations
Jim Signorelli is an Anecdote accredited Storytelling For Sales Trainer and conducts sales team workshops throughout the United States and Canada.