Storytelling Skills For The Sales Professional

Sales Storytelling & Sales Strategy Icon  Storytelling Workshops For Sales

Storytelling for Sales and Persuasion is an intensive training program that will give your sales staff a relationship-building competitive edge. Unlike many sales workshops, this will be a workshop built around your specific product or service.  This means that your sales staff will gain practice using persuasive storytelling strategies relevant to problems and opportunities they face.

Storytelling Skills enhance Sales Strategy

Not that long ago, selling mostly involved presenting
competitive product features and unique functions in their best light. 

Then things got tougher and more complex. When the Internet arrived, buyers were presented with opportunities to access information about features and benefits without consulting with a salesperson.

Today, salespeople need a new approach to engage, and motivate buyers. 

Storytelling for Sales help professionals outperform competition through Storytelling WorkshopsWhen we asked sales managers what now sets their star performers apart from the rest, they consistently told us that their best salespeople are storytellers. These salespeople not only know how to use stories to emotionally engage their buyers, they also know how to elicit stories that help them gain important buyer insights.

During our workshops, your sales teams will gain the tools they need to become skilled storytellers and story listeners.

The Storytelling For Sales workbook guides you to improved sales strategy through storytelling skillsThe Sales Storytelling Planner is provided to reinforce Storytelling Skills and therefore improve Sales Strategy

Every attendee will be provided with a 150-page workbook to help them review and practice storytelling strategies following the workshop.  Additionally, they will be provided with a Story Planner to help them spot and record stories they can use in live situations

Jim Signorelli teaches presentation skills & storytelling training in Storylab workshops

Jim Signorelli is an Anecdote accredited Storytelling For Sales Trainer and conducts sales team workshops throughout the United States and Canada.

What Can You Expect?

Storylab & Jim Signorelli author of Storybranding Your sales staff will learn how to

•Establish rapport with CONNECTION STORIES.

•Build credibility with SUCCESS STORIES.

  • Learn STORY-LISTENING and how to build
    a story repertoire.
  • Learn how to demonstrate value with
    CLARITY STORIES.
  • Ask for the business and overcome objections
    by dealing with ANTI-STORIES and using
    INFLUENCE STORIES.
  • Bring it all together by MAKING A PITCH around
    your opportunity and getting feedback from us
    and the group.

Storylab & Jim Signorelli author of Storybranding A pre-workshop for sales managers is run to preview materials their sellers will get and provide them with the basic skills and philosophy that will be shared. We expect the sales managers to play a central role in the program, actively demonstrating their support.
Storylab & Jim Signorelli author of StorybrandingThe Deliberate practice program (dpp)

The DPP is designed to help participants practice their new skills in the workplace.

It’s delivered weekly as a short email over a 6-month period.

Each email contains a small activity designed to help participants put into practice in the workplace something they learned in the workshop. It also acts as a reminder that they are learning about storytelling.

The email activities focus on things like:

  • How to spot a story
  • How to remember a story
  • How to build your story repertoire
  • When to refresh a story
  • When not to tell a story
  • Finding anti-stories

Storylab & Jim Signorelli author of StorybrandingWorking on real opportunities

Sellers are busy people. It’s hard for them to put aside two days to learn a new skill. That’s why we focus the training
on improving a live opportunity, to help make progress in closing the sale.


Storylab & Jim Signorelli author of StorybrandingVideo Role Play (Optional)

This program will allow one of our story professionals to provide feedback to videotaped sales presentations. Ask for details.