StoryBranding & Branding Workshops
Today, you need more than a brand. You need a living, breathing story.
Storytelling is all the rage in marketing. But it’s one thing to tell a story and quite another to have one.
An impactful story must have an engaging plot and a meaningful reason to exist. The same holds true for brand stories. However, a potent brand story will be found outside the fiction or fantasy aisle of an audience’s brain. Rather, it will be found in their hearts, alongside other inspiring stories that empower them.
Based on two best-selling, award-winning books on this subject, your team will see the brand they manage through an author’s lens – the same lens that authors use to give their stories clear focus. As a result, your management team will finally arrive at a consensus to the oft-asked question, “What does our brand stand for?” And together they will work together to bring their newly found story to life.