What Can You Expect?
Moderated by Jim Signorelli, author, acknowledged marketing thought leader and 35-year veteran of the advertising agency business, your management team will be shown how to apply the 6-C’s StoryBranding process. It is a process designed to help brands find and live their most compelling stories. Through this process you will learn how to :
•Transform your brand into one that has a clear, unique, relevant and competitive story – no matter how mature, entrenched or undifferentiated it currently is
•Create messaging that will turn your employees into brand advocates, empower your sales force with a purpose they will enthusiastically support, and turn buyers into followers
•Tell your story through your operations as well as through marketing channels