The 6C’s of StoryBranding

by Jim Signorelli

How does a brand become something meaningful – something that people will be proud to own, represent, or become assoicated with?
It does this by becoming a story; a story that shares an important worldview or approach to life and one that resonates with its audience.
This 6-step StoryBranding process was designed to help you craft that story.
Here are six steps, known as the 6 C’s of StoryBranding, that can help your company tell a compelling brand story. This is the proces that is used in all StoryBranding for Business workshops. For more detail, order your copy of StoryBranding.